Definition of Data

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Main Focus of Document

The National e-Commerce Strategic Roadmap (NeSR) is a key guiding document in ensuring the right trajectory for the development of the e-Commerce ecosystem in Malaysia. The initial target of the NeSR is to elevate Malaysia’s e-Commerce profile with annual growth rates expected to reach more than 20%, and GDP contribution reaching as high as RM170 billion by 2020.

Target Beneficiaries or Sector

services sector, retail sector, logistic sector, financial services sector, e-commerce players (consisting of large enterprises, SMEs and MSMEs), exporters, investors

Key Elements

In order to maximise the impact and accelerate e-Commerce GDP growth, the National e-Commerce Strategic Roadmap has outlined focused Government interventions through its six thrust areas, built on good and affordable infrastructure, a supportive governance framework across Ministries and Agencies as well as smart partnerships with industry. 

The 6 thrust areas will enable all key stakeholders in the e-commerce ecosystem to contribute towards the national agenda, they are:
1. Accelerate seller adoption of e-commerce;
2. Increase adoption of eProcurement by businesses;
3. Lift non-tariff barriers (e-Fulfillment, cross-border, e-Payment, consumer protection);
4. Realign existing economic incentives;
5. Make strategic investments in select e-commerce player(s); and
6. Promote national brand to boost cross-border e-commerce.

Across these (6) six thrust areas (as above), various programmes and initiatives have been prioritised for the duration of the Roadmap to deliver significant impact throughout the Malaysian e-commerce ecosystem. These programmes and initiatives are championed and co-owned by various Ministries/Agencies, 38 in total to date. For the purpose of governing, monitoring and fostering coordination in the implementation of NeSR, the National E-Commerce Council (NECC) was established. 

For over four (4) years of its implementation, the Roadmap has indeed bared fruition particularly in establishing sound e-commerce supporting infrastructure and policies, as well as making entrepreneurs in Malaysia to be more e-commerce ready and adaptive to digital tools and technologies related to e-commerce.

Policy/Regulation Mirrors

e-Commerce policies and strategies